One of the best ways to find fresh, new customers, is to look where no one else is looking. Now not every customer may turn out to be a Trophy Client, but as we have learned, you have to meet a lot of great clients until you can identify the Trophy Clients!
One of the best ways we have found to do this is using what we call our New Business Lead Source.
In the next video, using Texas as an example, we show you how to find, filter and select a list to send New Business Welcome Letters.
You can use sales letters or postcards. In our method, we prefer what we call the New Business Welcome Letter, which is very effective at getting a response every time we use it.
New_Business_Letter (.doc)
New_Business_Letter_2 (.doc)
New_Business_Letter_3 (.doc)
New Business Welcome Letters (.zip)